Coupling & Crosstalk: Avoiding Ruts and Nuts!

October 18, 2016

ruts-canstockphoto9368594_450x300Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Fall 2016 edition on page 8.

Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column, by mixing technology and general observations, is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

Avoiding Ruts and Nuts!

We just completed a fantastic trans-Canadian family road trip! The highlights included Glacier National Park in Montana along with Banff & Jasper National Parks in the Canadian Rocky Mountains. The trip provided the right amount of “disconnecting” both physically, (or should I say wirelessly?), and mentally. During this time I observed a number of ruts of the repetitious, not the sexual Read the rest of this entry »


Coupling & Crosstalk: Moore Has Left the Building!

June 21, 2016

Dollars-Electronics canstockphoto8813445 Geleol 300x330Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Summer 2016 edition on pages 12-13.

Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column, by mixing technology and general observations, is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

Moore has Left the Building!

Unlike Elvis, Gordon Moore, the co-founder of Intel, is still with us. Although the debate continues among very smart people as to whether Moore’s Law is “truly dead”, this argument is now purely academic. As the electronics industry has moved to the “Post Personal Computer (PC) Era”, Moore’s Law which accurately predicted price over time for complementary metal–oxide–semiconductor (CMOS) integrated circuits, is no longer relevant.

Heresy! Did he just say that Moore’s Law doesn’t matter? Read the rest of this entry »


Coupling & Crosstalk: Engineering: The Solution to Software Quality!

February 1, 2016

house of cards canstockphoto10105769 200x300Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Winter 2015 edition on pages 11-12.

Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column, by mixing technology and general observations, is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

Engineering: The Solution to Software Quality!

Who is an engineer? In a recent Atlantic article, “Programmers: Stop Calling Yourselves Engineers”, Ian Bogost argues strongly that software developers should not be called engineers based upon several factors including quality, professional licensure, and liability. Mr. Bogost includes examples of where software has failed even as it has become critical infrastructure. Having struck a nerve, there are several notable rebuttal articles and thousands of comments on the original article.

But instead of arguing over who should be called an Engineer Read the rest of this entry »


Coupling & Crosstalk: Headlines, trend lines, or expertise?

October 6, 2015

Shanghai Oriental Pearl Radio & TV Tower

Shanghai Oriental Pearl Radio & TV Tower

 
Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Fall 2015 edition on pages 10-11.

 
Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column, by mixing technology and general observations, is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

Headlines, trend lines, or expertise?

The recent stock market sell-off caused significant emotional distress to many investors who were caught off-guard. Looking past “the sky is falling” headlines, what business lessons Read the rest of this entry »


Coupling & Crosstalk: Over Connected?

July 15, 2015

Apple-Watch-Shinya_Suzuki_flickr17078894786_ec2467b9e6_o_crop_600x551Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Summer 2015 edition on pages 11-12.

Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column, by mixing technology and general observations, is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

Over Connected?

I’m torn. Should I buy an Apple Watch? Is this an ego trip or clearly a left versus right brain decision? Regular readers of my column know how much I appreciate Jony Ive’s designs and that Apple generally does an excellent job of both engineering and marketing. However, those who are familiar with my work and personality know Read the rest of this entry »


Semiconductor Wafer Test Workshop 2015 Presentation – Are You Really Going To Package That?

June 24, 2015
Are You Really Going To Package That? - Ira Feldman and Debbora Ahlgren - SW Test 2015

Click image to download presentation

I had the pleasure of presenting “Are You Really Going To Package That?” at the 25th annual Semiconductor Wafer Test Workshop (SW Test / SWTW) on Tuesday June 9, 2015. Debbora Ahlgren and I took this opportunity to step back and look at how old paradigms in test-cell integration may lead to suboptimal solutions.

In an effort to reduce the cost-of-test (COT), a number of customers are increasing the parallelism of logic wafer probe cards. However, due to the complexity such as pitch and number of probes, the pricing for these cards is reaching astronomical levels. We do not believe this trend is sustainable, let alone logical. The presentation suggested examples of alternative solutions. It is clear that critical solutions need to be optimized at the test cell, factory, and supply chain level not just at the consumable (probe card) level.


Coupling & Crosstalk: Products or Services?

April 16, 2015

products-services-canstockphoto10272610-300x300Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Spring 2015 edition on pages 10-11.

Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column, by mixing technology and general observations, is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

Products or Services?

Paper or Plastic?” A simple grocery store inquiry? Think again: this decision has many layers of complexity as does the examination of products versus services. There have been endless discussions as to the benefits and downsides of paper, versus plastic, bags. Everything from environmental concerns, to reusability, to biodegradability, and much more has been deliberated. Just when we thought that the paper bag had Read the rest of this entry »