Coupling & Crosstalk: Smoke and Mirrors? A Failure in Three Acts

August 8, 2017

credit card house of cards canstockphoto22380257_250x250Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Summer 2017 edition on pages 10-11.

Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column, by mixing technology and general observations, is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

Smoke and Mirrors? A Failure in Three Acts

Wow, that’s cool and I really want one! In fact it is a perfect solution to _______. Those are typically my first Read the rest of this entry »


Coupling & Crosstalk: Avoiding Ruts and Nuts!

October 18, 2016

ruts-canstockphoto9368594_450x300Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Fall 2016 edition on page 8.

Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column, by mixing technology and general observations, is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

Avoiding Ruts and Nuts!

We just completed a fantastic trans-Canadian family road trip! The highlights included Glacier National Park in Montana along with Banff & Jasper National Parks in the Canadian Rocky Mountains. The trip provided the right amount of “disconnecting” both physically, (or should I say wirelessly?), and mentally. During this time I observed a number of ruts of the repetitious, not the sexual Read the rest of this entry »


Coupling & Crosstalk: Priorities First! Or Last? Or Not At All?

October 10, 2013

pina colada - canstockphoto1826026
 Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Fall 2013 edition on page 12.

Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column by mixing technology and general observations is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

 

Priorities First! Or Last? Or Not At All?

Do I confuse being busy with being productive?

Does being efficient help me reach my goals?

What should my goals be?

Maybe I’m too much of a management geek since I spend my “lazy” summer days thinking about these topics instead of working on my tan.  Okay, truth be told Read the rest of this entry »


SEMI ISS: Sense of Scale

January 22, 2013
Intel shows first fully patterned 450 mm semiconductor wafer at SEMI ISS 2013

Intel shows first fully patterned 450 mm semiconductor wafer at SEMI ISS 2013

Attending the SEMI Industry Strategy Symposium (ISS) is like drinking from a fire hose with the additional risk of whiplash. Don’t get me wrong, it is an exquisite fire hose but sometimes the data presented can be overwhelming at this conference of semiconductor supply chain executives. The majority of the attendees and presenters are executives from the SEMI member companies that develop the equipment, materials, processes, and technology used to build, test, and package semiconductors. And the executives present from the semiconductor manufacturers are typically the “end customers”.

The greatest value of SEMI ISS, beyond the networking, is the strategic overview of the entire semiconductor ecosystem. What are the market drivers, the technology needed, and the roadmap status of this industry? It is true that we all know where we need to head courtesy of Moore’s Law and the International Technology Roadmap for Semiconductors which attempts to keep us on that trajectory. The pressure of consumers needing wanting greater functionality at lower costs is relentless. Much of the technological detail of this ecosystem is addressed in a myriad of other forums throughout the year. ISS ties these technical requirements, development needs, and business needs back to the strategic direction and desires of the global marketplace.

The whiplash comes from  Read the rest of this entry »


Change the Rules to Win!

April 26, 2012

Some consider the many of billions of dollars invested in the semiconductor supply chain to be huge bets on yet to be proven technology and future business. Even if you take a strict view of this as simply business it is possible to learn something from gambling.

The Atlantic tells the fascinating story of how Don Johnson took Atlantic City casinos for $15 M playing blackjack. Last year he won $5 M from Borgata in February, $4 M from Caesars in March, and $6 M from Tropicana in April. This wasn’t luck and he wasn’t card counting. How did he do this and how does this connect to semiconductors and Apple?

Read the rest of this entry »


Customer Service – the Good, the Bad, and the Ugly

February 10, 2012

Le client n’a jamais tort – César Ritz (1850-1918)

Fastest Way to Lose Customers - click for full infographic

Regardless of language or adage used, customers are the lifeblood of any business. Without customers, there is no business. How is it that businesses lose sight of this? Sometimes customers are taken for granted and are not part of a company’s core values. Other times, as organizations and processes grow in complexity they loose sight of the customer. And quite often teams don’t take sufficient time to look at themselves from the customer’s perspective.

As shown in the infographic above, it is really about the customer experience if 68% of lost customers leave due to poor treatment. It doesn’t matter whether your product or service is consumer focused (groceries, clothing, electronics, medical, legal advice, etc.) or industrial (semiconductor capital equipment, wafer test probe cards, nuclear power plants, etc.). The only difference may be Read the rest of this entry »


Think Outside the Box in 2012!

January 6, 2012

Joseph and Della in a box

At this time of year, when my children see a box arrive they immediately question if it is another present for them. They are very disappointed when the Amazon.com box contains breakfast cereal or dish detergent. They are definitely thinking inside the box. If the box is large enough, they will eventually start playing in it and imagine it is not a box.

Childrens’ imagination has no bounds. Adults need to make conscious efforts to think outside the box as this can Read the rest of this entry »