The Worthwhile Cost of Customer Satisfaction – Building “Bridges to Nowhere”…

August 4, 2010

Can a project that is three years late after fourteen years in the making and costing $23.5 M instead of the $3 M originally budgeted be a success?

With numbers like this one would guess it was a “public works” project. Not quite a “bridge to nowhere” but more like a bridge that is somewhere… It is a small bridge that pales in comparison to the size and scope of the new $5.5 B East Span of the Bay Bridge (currently scheduled for completion in 2013). And unlike replacing the East Span, one could argue about the necessity of building this pedestrian and bicycle bridge in the first place.

Having visited the Sundial Bridge at Turtle Bay which crosses the Sacramento River in Redding, California last week and read some of the criticisms of the bridge, it made me stop and think “What are the true measures of success?”

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