Coupling & Crosstalk: Milking It!

Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Fall 2018 edition on pages 8-9.

Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column, by mixing technology and general observations, is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

Milking It!

I observed recently two different companies “milking” their businesses for good and for ill. With the proper perspective, consumers can see how well an organization manages and cares for their products – tangible goods and services. Not just in the headline news which may be indicative outliers (airline mistreatment of passengers, anyone?) but in everyday interactions and purchases.

What does milking a business – be it cows or dishwashers – have to do with high technology? Continue reading “Coupling & Crosstalk: Milking It!”

Coupling & Crosstalk: 1, 2, 3, 4 … 5G – Ready in 2020?

5G canstockphoto22241792_300x200Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Winter 2017 edition on pages 8-9.

Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column, by mixing technology and general observations, is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

1, 2, 3, 4 … 5G – Ready in 2020?

Everyone loves a spectacle: the Olympics have become a marketer’s dream, shining a spotlight on new products for a world-wide audience. It is no wonder we have been promised demonstrations of “5G” cellular technology at the 2018 Winter Games (South Korea) and 2020 Summer Games (Japan). While there is going to be an inordinate amount of “hoopla” surrounding 5G, Continue reading “Coupling & Crosstalk: 1, 2, 3, 4 … 5G – Ready in 2020?”

Coupling & Crosstalk: Products or Services?

products-services-canstockphoto10272610-300x300Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Spring 2015 edition on pages 10-11.

Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column, by mixing technology and general observations, is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

Products or Services?

Paper or Plastic?” A simple grocery store inquiry? Think again: this decision has many layers of complexity as does the examination of products versus services. There have been endless discussions as to the benefits and downsides of paper, versus plastic, bags. Everything from environmental concerns, to reusability, to biodegradability, and much more has been deliberated. Just when we thought that the paper bag had Continue reading “Coupling & Crosstalk: Products or Services?”

Coupling & Crosstalk: MVP for Hardware Development?

feature box canstockphoto15992543 300x341Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Summer 2014 edition on page 8.

Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column by mixing technology and general observations is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.

MVP for Hardware Development?

Just like professional sports leagues, lean product management has MVPs! Sports teams try out players, compete, and then end the season with “Most Valuable Players” and champions. Unlike sports, winning product managers start out with Minimum Viable Products (MVPs) early on to Continue reading “Coupling & Crosstalk: MVP for Hardware Development?”

Feldman Engineering 2012 Wrap Up

2012

As we bid adieu to 2012, I realize that I have been remiss in providing updates on all of the exciting activity since my last one in May. I will rectify this situation below and have added regular updates to my list of New Year’s resolutions.

Challenges

In May, it was great to see the many responses to the Big Hairy Audacious Goal where Janusz Bryzek (Fairchild Semiconductor) challenged the microelectromechanical systems (MEMS) industry at the MEMS Technology Symposium that I described in “Thinking Big: $1 Trillion MEMS Market” (part 1 and part 2). 

In June, I reviewed the test challenges of the transition to 450 mm semiconductor wafers with my presentation “The Road to 450 mm Semiconductor Wafers” at the IEEE Semiconductor Wafer Test Workshop (SWTW). I have posted summaries of this entire excellent workshop: keynote and sessions 1, 2, 3, 4, 5, 6, 7, 8, and 9.

In one very hectic July week, I attended the summer working meeting of the International Technology Roadmap for Semiconductors (ITRS), the SEMICON West trade show, and the Test Vision 2020 conference. The focus of  Continue reading “Feldman Engineering 2012 Wrap Up”

LinkedIn Lady Radio Show: Marketing & Social Media Applications


Not enough time to plan, execute, and measure the ROI of the marketing for your business? Hey, there’s an app for that!

I was pleased to be Ken Herron’s guest on the October 24 edition of the LinkedIn Lady radio show. We had a great discussion about marketing and social media applications.

To hear the show:
   via iTunes
   download a MP3 file

 

Please send me your questions in the comments below or feel free to contact me directly if I can help your business!

Here is the show announcement:

As an independent consultant, Ira works with his high technology clients to move their products from concepts to commercialization. Marketing is an area of expertise in which he assists his clients, who range from solopreneurs to large publicly traded companies. At the same time, he markets his consulting services to his own customers. In this show, Ken and Ira will discuss marketing for small businesses. They will talk about marketing strategy, channel selection, and content optimization, which are even more important for business owners with limited time and resources. Ira and Ken will discuss all of the major social channels, including: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and Slideshare, and the latest free tools to help YOU get the most out of your social marketing efforts to grow your business.

Join Ira and Ken on your computer or smartphone on the Wednesday, October 24 LinkedIn Lady radio show at 4:00 p.m. Eastern / 1:00 p.m. Pacific. Only on the LinkedIn Lady radio show on the Rock Star Radio Network!