April 16, 2015
Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Spring 2015 edition on pages 10-11.
Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column, by mixing technology and general observations, is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.
Products or Services?
“Paper or Plastic?” A simple grocery store inquiry? Think again: this decision has many layers of complexity as does the examination of products versus services. There have been endless discussions as to the benefits and downsides of paper, versus plastic, bags. Everything from environmental concerns, to reusability, to biodegradability, and much more has been deliberated. Just when we thought that the paper bag had Read the rest of this entry »
July 3, 2014
Coupling & Crosstalk is my column in the MEPTEC Report. This column appears in the Summer 2014 edition on page 8.
Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column by mixing technology and general observations is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions may deliver a message closer to home.
MVP for Hardware Development?
Just like professional sports leagues, lean product management has MVPs! Sports teams try out players, compete, and then end the season with “Most Valuable Players” and champions. Unlike sports, winning product managers start out with Minimum Viable Products (MVPs) early on to Read the rest of this entry »
January 1, 2013
As we bid adieu to 2012, I realize that I have been remiss in providing updates on all of the exciting activity since my last one in May. I will rectify this situation below and have added regular updates to my list of New Year’s resolutions.
In May, it was great to see the many responses to the Big Hairy Audacious Goal where Janusz Bryzek (Fairchild Semiconductor) challenged the microelectromechanical systems (MEMS) industry at the MEMS Technology Symposium that I described in “Thinking Big: $1 Trillion MEMS Market” (part 1 and part 2).
In June, I reviewed the test challenges of the transition to 450 mm semiconductor wafers with my presentation “The Road to 450 mm Semiconductor Wafers” at the IEEE Semiconductor Wafer Test Workshop (SWTW). I have posted summaries of this entire excellent workshop: keynote and sessions 1, 2, 3, 4, 5, 6, 7, 8, and 9.
In one very hectic July week, I attended the summer working meeting of the International Technology Roadmap for Semiconductors (ITRS), the SEMICON West trade show, and the Test Vision 2020 conference. The focus of Read the rest of this entry »
October 18, 2012
Not enough time to plan, execute, and measure the ROI of the marketing for your business? Hey, there’s an app for that!
I was pleased to be Ken Herron’s guest on the October 24 edition of the LinkedIn Lady radio show. We had a great discussion about marketing and social media applications.
To hear the show:
download a MP3 file
Please send me your questions in the comments below or feel free to contact me directly if I can help your business!
Here is the show announcement:
As an independent consultant, Ira works with his high technology clients to move their products from concepts to commercialization. Marketing is an area of expertise in which he assists his clients, who range from solopreneurs to large publicly traded companies. At the same time, he markets his consulting services to his own customers. In this show, Ken and Ira will discuss marketing for small businesses. They will talk about marketing strategy, channel selection, and content optimization, which are even more important for business owners with limited time and resources. Ira and Ken will discuss all of the major social channels, including: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and Slideshare, and the latest free tools to help YOU get the most out of your social marketing efforts to grow your business.
Join Ira and Ken on your computer or smartphone on the Wednesday, October 24 LinkedIn Lady radio show at 4:00 p.m. Eastern / 1:00 p.m. Pacific. Only on the LinkedIn Lady radio show on the Rock Star Radio Network!
May 31, 2012
I am always amazed how quickly a month or two goes by… It is hard to believe that summer is right around the corner. Here is what is new since my update in March.
April started with a very well attended Read the rest of this entry »
March 30, 2012
2012 is off to a busy start and I have discovered that it is difficult to keep up-to-date with everyone. Therefore I decided to put together brief updates every month or so.
Read the rest of this entry »
February 10, 2012
“Le client n’a jamais tort“ – César Ritz (1850-1918)
Fastest Way to Lose Customers - click for full infographic
Regardless of language or adage used, customers are the lifeblood of any business. Without customers, there is no business. How is it that businesses lose sight of this? Sometimes customers are taken for granted and are not part of a company’s core values. Other times, as organizations and processes grow in complexity they loose sight of the customer. And quite often teams don’t take sufficient time to look at themselves from the customer’s perspective.
As shown in the infographic above, it is really about the customer experience if 68% of lost customers leave due to poor treatment. It doesn’t matter whether your product or service is consumer focused (groceries, clothing, electronics, medical, legal advice, etc.) or industrial (semiconductor capital equipment, wafer test probe cards, nuclear power plants, etc.). The only difference may be Read the rest of this entry »