Mario Correa (MEMS Test Engineering Manager of Fairchild Semiconductor) started with “Evolution of MEMS Test Solutions” reviewing how test equipment and processes have evolved from the 1960’s to today. There have been major changes to test methods developed for non-MEMS sensors first used with military and aerospace MEMS sensors in the late 1960’s where the annual volume was measured in thousands of units to those used today for over three billion units shipped yearly to the consumer electronics market. It has been a challenge keeping up with the high triple digit growth rates from 2009 to 2012 including gyroscopes +189%, microphones +347%, and digital compasses +778%. MEMS accelerometers grew “only” +78% during this period. (Growth data per Yole)
Coupling & Crosstalk is my new column in the MEPTEC Report. This column appears in the Fall 2012 edition on page 10.
Electronic coupling is the transfer of energy from one circuit or medium to another. Sometimes it is intentional and sometimes not (crosstalk). I hope that this column by mixing technology and general observations is thought provoking and “couples” with your thinking. Most of the time I will stick to technology but occasional crosstalk diversions like this one may deliver a message closer to home!
It is time for our nine-year old twins to have their own bedrooms. The first step was to paint the rooms since the last time they were painted was well over ten years ago. Throughout the process I was reminded of many management and life lessons. Is this a worthwhile do-it-yourself (DIY) project? Does this first question set off the alarm bells? Can you Continue reading “Coupling & Crosstalk: Painting Lessons”
Usual business advice includes thinking big to win big. Some organizations create Big Hairy Audacious Goals. Others like to find new markets that are underserved and grow to be number one. The semiconductor industry has Moore’s Law – the premise that the minimum cost point is achieved by doubling the number of transistors per chip every two years – driving it forward for almost fifty years.
Janusz Bryzek set a dramatic and ambitious goal of $1 trillion sales for the microelectromechanical systems (MEMS) market in 2022. Even though the MEMS market is expected to have “only” $12 billion in revenue in 2012, he isn’t being called a fool. Having cofounded eight seminal Silicon Valley MEMS companies and currently the Vice President of MEMS Development at Fairchild Semiconductor (which recently acquired his last company), Janusz is taken quite seriously.
…To make sense of the big picture, one needs to follow the money and then head to China.
Ed Pausa the primary author of PricewaterhouseCooper’s (PwC) recently published report “Continued Growth: China’s Impact on the Semiconductor Industry – 2011 Update” provided an overview at this month’s MEPTEC luncheon. His presentation was a helpful tour to start digesting this impressive report, now it its seventh annual update. The report runs 112 pages in length and is packed with figures, data and most importantly analysis. Building a cohesive picture from many disparate data sources is a major undertaking and PwC should be applauded for making available this excellent work.
After listening to this presentation and reading the report, I find two items that really stand out as primary market forces. Unraveling the convoluted web of the semiconductor supply chain to examine these items will lead to greater understanding of the industry. They are, Continue reading “Big Numbers – The Semiconductor Supply Chain”
I discussed lower cost solutions that appear counter-intuitive since they require increased technical and operational complexity. Challenges of testing MEMS devices while still on wafer (prior to packaging and singulation) were discussed along with a review of MEMS solutions at this year’s IEEESemiconductor Wafer Test Workshop.
With the proper skills, experience, and perspective it is possible to avoid “re-inventing the wheel” and to develop the best strategy to profitably introduce new technologies to high volume manufacturing.