Change the Rules to Win!

April 26, 2012

Some consider the many of billions of dollars invested in the semiconductor supply chain to be huge bets on yet to be proven technology and future business. Even if you take a strict view of this as simply business it is possible to learn something from gambling.

The Atlantic tells the fascinating story of how Don Johnson took Atlantic City casinos for $15 M playing blackjack. Last year he won $5 M from Borgata in February, $4 M from Caesars in March, and $6 M from Tropicana in April. This wasn’t luck and he wasn’t card counting. How did he do this and how does this connect to semiconductors and Apple?

Read the rest of this entry »


Two Conferences – Two Industries Challenged By Post PC Era

March 15, 2012

Tim Cook introducing Apple's latest iPad

The “Post Personal Computer” (Post PC) era became the hot topic when Tim Cook introduced the latest iPad last week. Yes, calling it a “revolution” is definitely hype that is part of Apple‘s Post PC marketing campaign. Hype aside, it is clear that there has been a marked shift in digital hardware for the consumption of content and communication. The PC – be it a Windows, Mac, or Linux based system – is no longer “the device”. It is now one of many devices including portable music players (dominated by iPods), smart phones (lead by iPhones and Android based systems), and tablets (dominated by iPads). The shift is large and the impact is huge. To understand how big, watch the first three minutes of Mr. Cook’s presentation. Then you will understand why Apple had the largest market capitalization of any US company in February – the numbers are staggering.

Even though many were surprised to learn that we are now “Post PC”, some of us who have been developing strategies for the electronic supply chain have Read the rest of this entry »


SEMI ISS – Snapshot of a Wild Ride – Other Coverage

February 2, 2012

Michael Splinter (Applied Materials) - Relative industry cost improvements and volumes.

I hope that my summaries of the first day of SEMI Industry Strategy Symposium (ISS) 2012 in

provided useful insights to the economic roller coaster that is the semiconductor market and its equipment and material supply chain. There have also been several good reports Read the rest of this entry »


SEMI ISS – Snapshot of a Wild Ride – Session 2

January 25, 2012

After a gloomy first session focused on world economics at SEMI Industry Strategy Symposium (ISS) 2012, Session 2 – Semiconductor Markets was significantly more upbeat.

Stephen G. Newberry (Vice Chairman of the Board,  Lam Research Corporation) started off with a way forward in Read the rest of this entry »


Silicon Valley Test Workshop – 2nd Year “Rocks”

November 28, 2011
2 5D? 3D? What? 3D IC Packaging - Ira Feldman

Click image to download presentation

Back for the second year (with a minor name change), the Silicon Valley Test Workshop is an unpolished gem. Looking past the rough edges (minor logistical issues), what really shines through is the interaction of the participants. This conference really has Read the rest of this entry »


Semiconductor Packaging: 2.5D, 3D, and Beyond!

November 10, 2011

MEPTEC's 2.5D, 3D and Beyond Packaging Conference

The MEPTEC2.5D, 3D and Beyond – Bringing 3D Integration to Packaging Mainstream” conference was a mixed-bag. Yes, it is always exciting to hear about new suppliers and progress. But it is disconcerting to realize that the price of progress is an ongoing burden on our industry’s supply chain.

Subramanian Iyer (IBM) and Theresa Sze (Oracle) started with Read the rest of this entry »


IEEE Semiconductor Wafer Test Workshop – High Performance Probing – Session Four (Monday)

July 26, 2011

Semiconductor Wafer Test Workshop (SWTW) Banner

Here are the highlights from Session Four – “High Performance Probing” of the 21st annual IEEE Semiconductor Wafer Test Workshop (SWTW) from Monday June 13, 2011.

Bob Davis, Rudolph Technologies, “Testing Probe Cards That Contain Complex Circuitry“:

Over time, probe cards have increased in complexity from simple wire cantilever probes to those including passive components and digital control circuits. Some of these digital control circuits may even contain state based logic. At the same time the physical complexity of probe cards have increased in probe and channel counts, probe density, and total probe force. As a result, Read the rest of this entry »


Follow

Get every new post delivered to your Inbox.

Join 596 other followers